About me

I’m Natpakan Sirirat — a Product Designer based in Thailand with a strong interest in using AI tools to enhance the design process. My design philosophy is simple: ask meaningful questions, then craft thoughtful, human-centered solutions.
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Curious by nature, I draw inspiration from philosophy, science, politics, and culture to enrich my design thinking — believing the best products come from understanding people, not just pixels.
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When I’m not designing, you’ll find me exploring new places through my camera lens or spending time with dogs. I’m drawn to projects with purpose — driven by empathy, curiosity, and a touch of jo

เป็น Product Designer จากประเทศไทย และสนใจการนำเครื่องมือ AI มาประยุกต์ใช้ในการทำงานออกแบบ ผมเริ่มต้นทุกโปรเจกต์ด้วยการตั้งคำถามที่มีความหมาย เพื่อทำความเข้าใจปัญหาอย่างลึกซึ้ง และออกแบบโซลูชันที่เรียบง่าย รอบคอบ และมีผู้ใช้งานเป็นศูนย์กลาง
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ด้วยความอยากรู้อยากเห็นโดยธรรมชาติ ผมนำแนวคิดจากหลายสาขา เช่น ปรัชญา วิทยาศาสตร์ การเมือง และวัฒนธรรม มาช่วยขยายมุมมองในการออกแบบ เพราะผมเชื่อว่าผลิตภัณฑ์ที่ดีเริ่มต้นจากการเข้าใจผู้คน ไม่ใช่เพียงแค่หน้าจอ
ในเวลาว่าง ผมชอบการเดินทาง การถ่ายภาพ และการใช้เวลากับสุนัข พร้อมค้นหาแรงบันดาลใจใหม่ ๆ จากโลกที่อยู่รอบตัว

My past experience

Realfact Technology

a SaaS company building software products that turn complex data into clear, actionable insights for businesses across Thailand.

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UX/UI Designer

2025 — Present
  • Designed end-to-end UX/UI for SaaS products — from user research and wireframing to high-fidelity prototypes and design system documentation.
  • Collaborated closely with product and engineering teams to translate complex data features into intuitive, user-friendly interfaces.
  • Drove consistency across the product through a shared design system, reducing design-to-dev handoff friction and improving delivery speed.

NocNoc.com

an AI-powered online marketplace for building materials and home decor, connecting suppliers, retailers, service providers, and homeowners to make home improvement seamless.

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UX/UI Designer

Feb 2023 — 2025
  • Led the design and implementation of a cohesive and intuitive visual language and interaction design system, ensuring brand consistency and a seamless, engaging user experience across all applications
  • Redesigned and optimized the application's information architecture (IA) to accommodate expanded services, significantly improving user find-ability, navigation efficiency, and overall task completion rates.
  • Cultivated strong collaboration with product manager and developers, proactively addressing technical constraints and advocating for user needs to ensure the delivery of high-quality, user-centric features within project timelines.

FASTSHIP Co., Ltd.

a cross-border logistics platform for sending parcels abroad, serving individuals and businesses with diverse shipping needs.
for companies to stay competitive in this modern era.

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UX/UI Designer

May 2022 — Jan 2023
  • Spearheaded UX/UI design across logistics (FastShip), e-commerce (Fastbuy), and influencer platforms (KOLLAB, Pitkat), consistently delivering designs that optimized efficiency, enhanced user convenience, and drove significant business impact.

    Project : FastShip • Fastbuy • Pitkat • Cloudcommerce

BKK Management Group

We provide IT Consultancy on Digital Transformation Roadmap and IT Solution Production House service to bring Enterprises to the new Big Data Platform

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UX/UI Designer - Internship

Aug 2021 — May 2022
  • Designed and presented UI/UX solutions for various clients across healthcare, insurance, industrial, and e-commerce sectors. Key projects include an NCDs app with Siriraj Hospital, a mobile booking app for Aura Clinic during COVID-19, and systems for Grobest. Also led website revamps for Lucky Star Weaving with a focus on usability and visual clarity.

LINE MAN Wongnai

LINE MAN Wongnai combines LINE MAN with your daily personal assistant and Wongnai, the leading Lifestyle Platform with more than 10 million monthly active users.

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UX/UI Designer - Internship

May 2021 — Jul 2021
  • Conducted a competitive audit for LINE MAN Mart (grocery feature) to identify UX opportunities and align product direction with market trends.
  • Designed sticker-based communication in rider chat to replace text messages, reducing interaction time and improving efficiency through visual UX solutions.
  • Created UI designs for key rider app features, including rating system, tipping functionality, and tip alert notifications — focusing on usability and seamless micro-interactions.
  • Led the UI/UX revamp of the LINE MAN official website to improve user engagement and clarity of service offerings, applying a user-centered design approach throughout.

Plan B Media Co., Ltd.

Plan B Media is one of the most Diversified and innovative Out-of-Home media providers in Asia.

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Web Designer - Internship

Jun 2019 — Aug 2019
  • Conducted user behavior analysis and content performance review across platforms (Stadium TH, SAT Thailand Sports Nation, Toyota E-League) to inform data-driven advertising strategies and design decisions.
  • Designed the sitemap for StadiumTH using a user-centered approach, blending inspiration and sports into the core experience. Applied design thinking principles to align structure with user needs and brand storytelling.

My skills

UI Design

Designed responsive UI for both web and app to ensure optimal experience across all devices.

UX Design

Designed user experiences with a focus on usability and accessibility.

Graphic Design

Designed promotional and advertising materials for websites and various social media platforms.

Logo Design

Designed logos that reflect brand identity, enhance uniqueness, and improve memorability.

Video editing

Edited general video content, including presentations, vlogs, and advertisements.

Writing

copywriting, Facebook captions, content pieces, and articles on music, travel, and sports